Engr. Subhi Duraidi
a Path-breaking pioneer, visionary and successful businessman
Born in war-torn Palestine, Subhi Duraidi set off to distant shores to seek success in his ventures. Having charted success stories for his employers, Subhi Duraidi established Modern Machinery Trading with a vision of founding a successful enterprise. He successfully guided MMT for more than a decade, and today Subhi Duraidi’s legacy continues as the next generation carries forward his vision of growth and expansion.
Trace the story
Subhi Mahmoud Duraidi known as Subhi Duraidi was born in Haifa, Palestine
Moved to the West Bank, Palestine and completed his schooling in flying colours in spite
of being surrounded by suffering and strife on all sides
Enrolled for Mechanical Engineering at the Helwan University, Egypt
Joined a prestigious Kuwaiti government company as the youngest Service Manager
Moved to UAE with a strong will and faith that he would be able to find success
Joined Arab Gulf Equipment, UAE’s biggest construction machines company in the
challenging role as Plant Manager
Joined INMA as a Plant Manager, succeeded in enhancing quality control, accuracy
and service process, with the firm belief that good service and spare parts availability
is the equation of a successful brand name
Joined Construction Machinery Centre, a Dubai-based start-up company, as a General Manager.
A challenging detour, he steered the company to be one of the largest construction machines company in UAE
Established Modern Machinery Trading in Abu Dhabi to fulfill his dreams of creating a successful enterprise
Expanded to Dubai with the strategic vision of providing better service quality to clients
Passed away while working at his desk. Subhi Duraidi’s limitless passion and undying vision
continues to live on as the next generation continues to lead the company on paths of success and expansion
Founded in 1994, MMT grew from humble beginnings to becoming one of the leading suppliers of construction equipments in the UAE. MMT is reputed and well-recognized in the region for its expertise and experience within the industry. It was founded with an aim to foster infrastructural development by providing continued machinery support. We are key suppliers to some of the leading engineers and contractors as well. Over time, we have strengthened our position as the market leaders within the industry with our in-depth understanding, our ability to work seamlessly providing solutions for our clients and delivering beyond their expectations. Our rich heritage and organizational culture have always been a guiding force till date and have played a crucial role in our success.
Follow our journey and see the events that helped establish us, as we are today.
It’s a new beginning, full of hope, excitement and promise. MMT opens its doors in Abu Dhabi, UAE.
The reputation of our base in Dubai grew profoundly. This led to the opening of our Dubai branch.
Eng. Mahmood Duraidi assumes the leadership of our Mechanical Engineering department. His expertise is backed by a bachelor’s degree in Mechanical engineering and a master’s degree in Vehicle Engineering from Kansas University, USA.
In December 2004, Khalid Duraidi joins our ever-expanding team as a sales manager.
Mohammed Duraidi assures his commendable service to us as Business Development Manager in September 2005, after graduating from the University of Derby, UK. We, also, spot a bigger and better place to house our showroom, service centre and store altogether. MMT moves to Al Mussafah Industrial area, the location of its current headquarters.
MMT expands to house the Operations and Logistics Department in Sharjah - one more feather in our cap. The new department is fully equipped to facilitate services for Middle and Eastern Emirates-based clients.
MMT relocates to its new office location at Umm Ramool, Dubai and launches a new rental department in order to provide comprehensive customer support.
The right time to regulate MMT into an LLC. Today, we are an independent family business and we continue delivering quality products.